Market information has repeatedly been proven to be of great importance in creating a more level playing field in the agricultural sector, and to enable better decisions in policy, investment and marketing. Unfortunately, Market Information Systems (MIS) have generally not managed to capture sufficient share of these positive returns to become sustainable. MIS projects thus have a rather chequered history, with most struggling to show viability once external funding stops. However, new ICT developments are making it possible for MIS ventures to develop new business models and build more sustainable operations. Looking at case studies, this session will discuss how innovative ICTs can help MIS to improve their efficiency and under which conditions MIS in agriculture can become self-sustaining.