iCow

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Presenter: Susan Kahumbu Stephanou, CEO, iCow
www.icow.co.ke 

iCow is the intersection between technology, agriculture, research and passion, resulting in an innovative mobile phone agricultural service that meets the challenges of the Kenyan farming community quickly, cost effectively and sustainably. iCow’s objective is to increase farmer productivity through access to knowledge and experts and to encourage the growth of a younger generation of farmers. The iCow platform has a series of dairy agri products that are available over a simple menu system. Farmers dial a short code, *285#, and access a simple menu that guides them on how to subscribe to the various products. After subscribing, the system begins to send farmers SMSs at intervals depending on the product choice. On average the farmers will receive 3 SMSs a week at a cost of US$ 0.034 each. iCow is powered in Kenya by Safaricom Ltd and developed by Green Dreams TECH Ltd